Gunnar Optiks

Croft and Michelsen set out to create a product that addresses the issues associated with digital eye-strain. They completed their first prototype in 2006. In early 2007, they founded the company and in October of 2008 they launched their first product. Investors in the company include Peter Thiel (a founder of Pay Pal and early investor in FaceBook), 50 Cent, Carl Zeiss Vision, Monster, Inc., Christopher Burch and Happy Madison Productions.